Comparing fixed price and discounted price strategies: The role of affect on evaluations

Journal of Product & Brand Management

Volumn 11, Issue 3, 2002, Pages 160-173

  Suri, Rajneesh ^a   Manchanda, Rajesh V ^b   Kohli, Chiranjeev S ^c  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF MANITOBA   (Canada)

^c CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Fixed costs; Price; Price discounts; Pricing strategy

Indexed keywords

EID: 84986097739     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210430051     Document Type: Article

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