Responsibile marketing to children and their families

Young Consumers

Volumn 7, Issue 4, 2006, Pages 13-18

  Pettersson, Anette ^a   Fjellstrom, Christina ^a  

^a UPPSALA UNIVERSITY   (Sweden)

Author keywords

Advertising, entertainment; Brands; Consumer socialization; Foodways; Responsible marketing

Indexed keywords

EID: 84993012270     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610610717928     Document Type: Review

References (29)

1. Brembeck, H. (2003) Pay and learn at McDonald's. Learning as added value. Conference paper presented at Learn for Life. Consumer and Society in Dialogue. European Conference, 26-26 October. Stockholm, Sweden.
2. Chavda, H., Haley, M. & Dunn, C. (2005) Adolescents’ influence on family decisionmaking, Young Consumers: Insight and Ideas for Responsible Marketers, 6, 3, pp. 68-78.
3. Coakley, A. (2003) Food or virtual food? The construction of children's food in a global economy, International Journal of Consumer Studies, 27, 4, pp. 335-340.
4. Dammier, A., Barlovic, I. & Clausnitzer, C. (2005) What are brands for? Young Consumers: Insight and Ideas for Responsible Marketers, 6, 2. pp. 11-16.
5. Dawn, J. (2005) Licensing food for thought, Young Consumers: Insight and Ideas for Responsible Marketers, 7, 1. pp. 39-42.
6. Dixon, J. & Banwell, C. (2004) Heading the table: parenting and the junior consumer, British Food Journal, 106, 3, pp. 181-193.
7. Dotson, M.J. & Hyatt, E.M. (2005) Major influence factors in children's consumer socialization, Journal of Consumer Marketing, 22, 1. pp. 35-42.
8. Esch, F-R., Langner, T., Schmitt, B.H. & Geus, P. (2006) Are brands forever? How brand knowledge and relationships affect current and future purchases, Journal of Product & Brand Management, 15, 2, pp. 98-105.
9. Fournier, S.M. (1998) Consumers and their brands: developing relationship theory. Journal of Consumer Research, 24, pp. 343-373.
10. Grey, O. (2005) Responsible advertising in Europe, Young Consumers: Insight and Ideas for Responsible Marketers, 3, pp. 19-23.
11. Gwinner, K.P., Gremler, D.D. & Bitner, M.J. (1998) Relational benefits in service industries: the customer's perspectives. Journal of the Academy of Marketing Science, 26, 2, pp. 101-114.
12. Hill, H. & Tilley, J. (2002) Packaging of children's breakfast cereal: manufacturers versus children, British Food Journal, 104, 9, pp. 766-777.
13. Keane, A. & Willets, A. (1994) Factors that affect food choice, Journal of Nutrition & Food Science, 94, 4, pp. 15-17.
14. Kurnit, P. (2005) Responsible marketing to children in the US, Young Consumers: Insight and Ideas for Responsible Marketers, 3, pp. 8-12.
15. McNeal, J.U. & Ji, M. (2003) Children's visual memory of packaging, Journal of Consumer Marketing, 20, 5, pp. 400-427.
16. Mattilla, A.S. (2001) Emotional bonding and restaurant loyalty, Cornell Hotel and Restaurant Administration Quarterly, December, pp. 73-79.
17. Moschis, G.P. & Moore, R.L. (1979) Decisionmaking among the young: a socialization perspective, Journal of Consumer Research, 6, September, pp. 101-112.
18. Neely, S. (2005) Influences on consumer socialization, Young Consumers: Insight and Ideas for Responsible Marketers, 6, 2. pp. 63-69.
19. Pettersson, A. & Fjellstrom, C. (2006) Restaurants as friends of the family. Paper submitted to Journal of Foodservice.
20. Poris, M. (2005) Understanding what fun means to today's kids, Young Consumers: Insight and Ideas for Responsible Marketers, 7, 1, pp. 14-22.
21. Preston, C. (2005) Advertising to children and social responsibility, Young Consumers: Insight and Ideas for Responsible Marketers, 6, 4, pp. 61-67.
22. Preston, J. & Paterson, M. (2005) Initiatives in responsible food advertising, Young Consumers: Insight and Ideas for Responsible Marketers, 6, 4, pp. 38-42.
23. Rashid, T. (2003) Relationship marketing: case studies of personal experiences of eating out. British Food Journal, 105, 10, pp.742-750.
24. Roberts, M. (2005) Parenting in an obesogenic environment, Journal of Research for Consumers, 9, pp. 1-11. available at http://www.jrconsumers.com/academic_articles/issue_9_2005
25. Robinson, C., Abbott, J. & Shoemaker, S. (2005) Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick-service restaurants, International Journal of Hospitality Management, 17, 7, pp. 590-599.
26. Samson, N. (2005) Marketing food and drink to children responsibility, Young Consumers: Insight and Ideas for Responsible Marketers, 6, 4, pp. 13-18.
27. Schroder, M.J.A. & McEachern, M.G. (2005) Fast foods and ethical consumer value: a focus on McDonald's and KFC, British Food Journal, 107, 4, pp. 212-224.
28. Turner, J.J., James, K. & McKenna, K. (2006) Food for thought: parent's perspective of child influence, British Food Journal, 106, 3, pp. 181-191.
29. Ward, S. (1974) Consumer socialization, Journal of Consumer Research, 1, September, pp. 1-14.