Understanding what fun means to today's kids

Young Consumers

Volumn 7, Issue 1, 2006, Pages 14-22

  Poris, Michelle ^a  

^a Just Kid Inc   (United Kingdom)

Author keywords

Children (Age groups); Market research; Product attributes

Indexed keywords

EID: 84993099399     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610610701358     Document Type: Article

References (0)