What are brands for?

Young Consumers

Volumn 6, Issue 2, 2005, Pages 11-16

  Dammler, Axel ^a   Barlovic, Ingo ^a   Clausnitzer, Christian ^a  

^a Iconkids & Youth ^*  (Germany)

Author keywords

Brands; Children (Age groups); Marketing

Indexed keywords

EID: 79953734324     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610510701061     Document Type: Article

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