Packaging of children's breakfast cereal: Manufacturers versus children

British Food Journal

Volumn 104, Issue 9, 2002, Pages 766-777

  Hill, Helene ^a   Tilley, Jennifer ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Children; Consumer behaviour; Food; Marketing

Indexed keywords

EID: 84986097727     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700210443129     Document Type: Article

References (8)

1. Atkin, C.K. (1978), “Observation of parent-child interaction in supermarket decision making”, Journal of Marketing, October, Vol. 42, pp. 41-5.
2. Bennett, W. (1991), “Young shoppers hold sway over parents’ choices”, The Independent, 25 October.
3. Gelprowic, R. and Beharrell, B. (1994), “Healthy food products for children: packaging and mothers’ purchase decisions”, British Food Journal, Vol. 96 No. 11.
4. Greig, A. and Taylor, J. (1999), Doing Research with Children, Sage Publications, London.
5. Gunter, B. and Furnham, A. (1999), Children as Consumers: A Psychological Analysis of the Young People's Market, Routledge, London.
6. McNeal, J.U. (1969), “The child as a consumer: a new market”, Journal of Retailing, Vol. 84, pp. 15-22.
7. Meyers, H. and Lubliner, M. (1998), The Marketer's Guide to Successful Package Design, NTC Business Books, Lincolnwood, IL.
8. Ward, S., Wackman, D. and Wartella, E. (1977), How Children Learn to Buy: The Development of Consumer Information Processing Skills, Sage Publications, Beverley Hills, CA.