Initiatives in responsible food advertising

Young Consumers

Volumn 6, Issue 4, 2005, Pages 38-42

  Preston, Jeremy ^a   Paterson, Martin ^b  

^a Food Advertising Unit   (United Kingdom)

^b The Food and Drink Federation   (United Kingdom)

Author keywords

Advertising; Children (Age groups); Food products; Marketing; Regulation; Social responsibility; Soft drinks; United Kingdom

Indexed keywords

EID: 84993044235     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610510701287     Document Type: Review

References (0)