Advertising to children and social responsibility

Young Consumers

Volumn 6, Issue 4, 2005, Pages 61-67

  Preston, Chris ^a  

^a QUEEN MARGARET UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Children (Age groups); Ethics; Marketing; Social responsibility

Indexed keywords

EID: 84993108416     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610510701322     Document Type: Review

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