The control of intra-channel opportunism through the use of inter-channel communication

Industrial Marketing Management

Volumn 34, Issue 5, 2005, Pages 515-525

  Nunlee, Martin Phenix ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Channels of distribution; Communications; Contracting; Opportunism; Relationship marketing; Reputation; Transaction cost

Indexed keywords

EID: 20344389002     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.010     Document Type: Article

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