The adoption of mobile self-service technologies: Effects of availability in alternative media and trust on the relative importance of perceived usefulness and ease of use

International Journal of Smart Home

Volumn 8, Issue 4, 2014, Pages 165-178

  Yang, Hee Dong ^a   Lee, Jongkuk ^a   Park, Chulwoo ^b   Lee, Kangchan ^c  

^a Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

^b Hanyang University   (South Korea)

^c Electronics and Telecommunications Research Institute (ETRI)   (South Korea)

Author keywords

Availability in alternative media; Perceived ease of use; Perceived usefulness; Self service technology; Service trust; Structural equation modeling

Indexed keywords

MOBILE DEVICES; MOBILE TELECOMMUNICATION SYSTEMS; WIRE;

LOCATION BASED; MOBILE BANKINGS; MOBILE SERVICE; NEW SERVICES; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; SERVICE TRUST; STRUCTURAL EQUATION MODELING;

LOCATION BASED SERVICES;

EID: 84926467858     PISSN: 19754094     EISSN: None     Source Type: Journal    
DOI: 10.14257/ijsh.2014.8.4.15     Document Type: Article

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