Mobile banking: Proposition of an integrated adoption intention framework

International Journal of Bank Marketing

Volumn 28, Issue 5, 2010, Pages 389-409

  Püschel, Júlio ^a   Mazzon, José Afonso ^a   Hernandez, José Mauro C ^b  

^a UNIVERSITY OF SÃO PAULO   (Brazil)

^b CENTRO UNIVERSITÁRIO DA FEI   (Brazil)

Author keywords

Banking; Brazil; Consumer behaviour; Innovation; Least square approximation; Mobile communication systems

Indexed keywords

EID: 77954837945     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011064908     Document Type: Article

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