Understanding customer-specific factors underpinning internet banking adoption

International Journal of Bank Marketing

Volumn 30, Issue 1, 2012, Pages 60-81

  Yousafzai, Shumaila ^a   Yani de Soriano, Mirella ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Internet banking; Market segmentation; Technology acceptance; Technology readiness; United Kingdom

Indexed keywords

EID: 84856388435     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321211195703     Document Type: Article

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