Disaggregate market share response models

International Journal of Research in Marketing

Volumn 19, Issue 3, 2002, Pages 253-266

  DeSarbo, Wayne S ^a   Degeratu, Alexandru M ^b   Ahearne, Michael J ^c   Saxton, M Kim ^d  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b MCKINSEY AND COMPANY   (United States)

^c UNIVERSITY OF CONNECTICUT   (United States)

^d ELI LILLY AND COMPANY   (United States)

Author keywords

Finite mixtures; Market share models; Maximum likelihood; Prescription drugs; Random effects

Indexed keywords

EID: 0036742641     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00078-2     Document Type: Article

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