Translating barriers into potential improvements: The case of new healthy seafood product development

Journal of Consumer Marketing

Volumn 27, Issue 3, 2010, Pages 224-235

  Altintzoglou, Themistoklis ^a   Hansen, Karina Birch ^b   Valsdottir, Thora ^c   Odland, Jon Øyvind ^d   Martinsdóttir, Emilía ^c   Brunsø, Karen ^b   Luten, Joop ^a  

^a NOFIMA   (Norway)

^b AARHUS SCHOOL OF BUSINESS   (Denmark)

^c Matis ohf Iceland   (Iceland)

^d UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Consumers; Fish (food); Personal health; Young adults

Indexed keywords

EID: 77951999575     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011038293     Document Type: Article

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