Innovation in Traditional Food Products: Does It Make Sense?. Does It Make Sense?

Innovation Strategies in the Food Industry: Tools for Implementation

Volumn , Issue , 2016, Pages 77-89

  Guerrero, L ^a   Claret, A ^a   Verbeke, W ^b   Sulmont Rosse C ^c   Hersleth, M ^d  

^a IRTA   (Spain)

^b GHENT UNIVERSITY   (Belgium)

^c CENTRE DES SCIENCES DU GOÛT ET DE L ALIMENTATION   (France)

^d NOFIMA   (Norway)

Author keywords

Consumer acceptance; Innovation; Traditional food product; Traditional image

Indexed keywords

COMMERCE;

CONSUMER ACCEPTANCE; FOOD INNOVATIONS; PRODUCT POSITIONING; QUALITATIVE AND QUANTITATIVE APPROACHES; SMALL AND MEDIUM ENTERPRISE; TRADITIONAL FOOD; TRADITIONAL IMAGE;

FOOD PRODUCTS;

EID: 84987851762     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-0-12-803751-5.00005-2     Document Type: Chapter

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