Steps towards a consumer-driven 'concept innovation machine' for food and drink

Food Quality and Preference

Volumn 17, Issue 7-8, 2006, Pages 536-551

  Moskowitz, Howard R ^a   Reisner, Michele ^a   Itty, Barbara ^a   Katz, Rachel ^a   Krieger, Bert ^a  

^a MOSKOWITZ JACOBS INC   (United States)

Author keywords

Concept research; Conjoint analysis; Consumer research; Experimental design; Innovation; Mind genomics; New product development

Indexed keywords

EID: 33747362394     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2006.01.002     Document Type: Article

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