Product management and the marketing of financial services

Journal of Services Marketing

Volumn 11, Issue 2, 1997, Pages 128-149

  Strieter, Jeffrey ^a   Gupta, Ashok K ^b   Raj, S P ^c   Wilemon, David ^c  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b OHIO UNIVERSITY   (United States)

^c SYRACUSE UNIVERSITY   (United States)

Author keywords

Banking; Financial services; Marketing; Product management; USA

Indexed keywords

EID: 84986079213     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710168519     Document Type: Article

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