Building brand salience for commodity-based wine regions

International Journal of Wine Business Research

Volumn 21, Issue 1, 2009, Pages 79-92

  Remaud, Hervé ^a   Lockshin, Larry ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Australia; Brands; Product positioning; Regional marketing; Wines

Indexed keywords

EID: 77956545627     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910948053     Document Type: Article

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