Is there more information in best-worst choice data? : Using the attitude heterogeneity structure to identify consumer segments

International Journal of Wine Business Research

Volumn 21, Issue 1, 2009, Pages 24-40

  Mueller, Simone ^a   Rungie, Cam ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Consumer behaviour; Consumer psychology; Wines

Indexed keywords

EID: 84986067730     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910948017     Document Type: Article

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