Sponsorship: Perspectives on its strategic role

Corporate Communications: An International Journal

Volumn 8, Issue 3, 2003, Pages 173-186

  Dolphin, Richard R ^a  

^a UNIVERSITY OF NORTHAMPTON   (United Kingdom)

Author keywords

Advertising; Marketing strategy; Sponsorship

Indexed keywords

EID: 84986132967     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280310487630     Document Type: Review

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