Corporate sponsorship of events and tax implications: Is there an opportunity for global co-ordination?

International Marketing Review

Volumn 14, Issue 3, 1997, Pages 183-192

  Wise, Spence L ^a   Miles, Morgan P ^a  

^a GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011141391     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710170258     Document Type: Article

References (10)

1. Belch, G.E. and Belch, M.A. (1995), Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective, Irwin, Chicago, IL.
2. Crawford, C.T. (1992), "IRS attacks exempt organization income from corporate sponsorship fees", Journal of Taxation, Vol. 76, April, pp. 230-4.
3. Crompton, J.L. (1993), "Sponsorship of sport by tobacco and alcohol companies; a review of the issues", Journal of Sport and Social Issues, Vol. 17, December, pp. 148-67.
4. Fry, A. (1995), "Spreading across the small screen", Marketing, 18 May, pp. VII-X.
5. Meenaghan, J.A. (1983), "Commercial sponsorship",European Journal of Marketing, Vol. 7 No. 7, pp. 5-73.
6. Miles, M.P. and Russell, G.R. (1997), "ISO 14000 total quality environmental management: the integration of environmental marketing, total quality management, and corporate environmental policy", Journal of Quality Management, Vol. 2, pp. 151-68.
7. Russell, J.T. and Lane, W.R. (1993), Kleppner's Advertising Procedure, Prentice-Hall, Englewood Cliffs, NJ, p. 23.
8. Townley, S. (1993), "Some legal issues associated with international sports marketing", Sports Marketing Quarterly, Vol. II, pp. 31-42.
9. Werner, R.O. (1989), Legal and Economic Regulation in Marketing: A Practitioner's Guide, Quorum Books, New York, NY, p. 121.
10. Wise, S.L. and Miles, M.P. (1993), "Corporate sponsorship, football bowl games, and the Internal Revenue Service", Review of Business, Vol. 15, pp. 30-3.