Price customization using price thresholds estimated from scanner panel data

Journal of Interactive Marketing

Volumn 20, Issue 3-4, 2006, Pages 58-70

  Terui, Nobuhiko ^a   Dahana, Wirawan Dony ^b  

^a TOHOKU UNIVERSITY   (Japan)

^b OSAKA UNIVERSITY   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846045756     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20067     Document Type: Article

References (22)

1. Bell, D.H., & Lattin, J.M. (2000). Looking for Loss Aversion in Scanner Data: The Confounding Effect of Price Response Heterogeneity. Marketing Science, 19, 185-200.
2. Bolton, R., & Shankar, V. (2003). An Empirically Driven Taxonomy of Retailer Pricing and Promotion Strategies. Journal of Retailing, 79(4), 213-224.
3. Bolton, R., Shankar, V., & Montoya, D. (2005). Recent Trends and Emerging Practices in Retail Pricing. In M. Kraft & M. Mantrala (Eds.), Retailing in the 21st Century: Current and Future Trends (pp. 255-270). Berlin: Springer.
4. Bucklin, R.E., & Gupta, S. (1992). Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach. Journal of Marketing Research, 29, 201-215.
5. Chang, K., Siddarth, S., & Weinberg, C.B. (1999). The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects. Marketing Science, 18, 178-192.
6. Greenleaf, E.A. (1995). The Impact of Reference Price Effects on the Profitability of Price Promotions. Marketing Science, 14, 82-104.
7. Guadagni, P.M., & Little, J.D.C. (1983). A Logit Model of Brand Choice Calibrated on Scanner Data. Marketing Science, 2, 203-238.
8. Gupta, S., & Cooper, L.G. (1992). Discounting of Discounts and Promotion Thresholds. Journal of Consumer Research, 19, 401-411.
9. Han, S.M., Gupta, S., & Lehmann, D.R. (2001). Consumer Price Sensitivity and Price Thresholds. Journal of Retailing, 77, 435-456.
10. Kalwani, M.U., & Yim, C.K. (1992). Consumer Price and Promotion Expectations: An Experimental Study. Journal of Marketing Research, 29, 90-100.
11. Kalyanaram, G., & Little, J.D.C. (1994). An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods. Journal of Consumer Research. 21, 408-418.
12. Keane, M.P. (1997). Modeling Heterogeneity and State Dependence in Consumer Choice Behavior. Journal of Business and Economic Statistics, 15, 310-327.
13. Kopalle, P.K., Mela, C.F., & Marsh, L. (1999). The Dynamic Effect of Discounting on Sales. Marketing Science, 18, 317-332.
14. Kopalle, P.K., Rao, A.G., & Assuncao, J.L. (1996). Asymmetric Reference Price Effects and Dynamic Pricing Policies. Marketing Science, 15, 60-85.
15. Kopalle, P.K., & Winer, R.S. (1996). A Dynamic Model of Reference Price and Expected Quality. Marketing Letters, 7, 41-52.
16. Mayhew, G.E., & Winer, R.S. (1992). An Empirical Analysis of Internal and External Reference Price Using Scanner Data. Journal of Consumer Research, 19, 62-70.
17. Mazumdar, T., & Papatla, P. (2000). An Investigation of Reference Price Segments. Journal of Marketing Research, 37, 246-258.
18. Putler, D. (1992). Incorporating Reference Price Effects Into a Theory of Consumer Choice. Marketing Science, 11, 287-309.
19. Rossi, P.E., McCulloch, R., & Allenby, G. (1996). The Value of Purchase History Data in Target Marketing. Marketing Science, 15, 321-340.
20. Terui, N., & Dahana, W.D. (2006). Estimating Heterogeneous Price Thresholds. Marketing Science, 25, 384-391.
21. Van Heerde, H.J., Leeflang, P.S.H., & Wittink, D.R. (2004). Decomposing the Sales Promotion Bump With Store Data. Marketing Science, 23, 317-334.
22. Winer, R.S. (1986). A Reference Price Model of Brand Choice for Frequently Purchased Products. Journal of Consumer Research, 13, 250-256.