Sports marketing: An examination of academic marketing publication

Journal of Services Marketing

Volumn 13, Issue 6, 1999, Pages 517-535

  Shannon, J Richard ^a  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Bibliographies; Services marketing; Sport

Indexed keywords

EID: 84986106004     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910298775     Document Type: Review

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