The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor

Journal of Sport Management

Volumn 12, Issue 1, 1998, Pages 51-62

  McCarville, Ronald E ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032351056     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.12.1.51     Document Type: Article

References (4)

1. Assael, H. (1984). Consumer behavior and marketing action. Boston: Kent Publishing Co.
2. Bateson, J.E., & Hui, M.K. (1992). The ecological validity of photographic slides and videotapes in simulating the service setting. Journal of Consumer Research, 19, 271-281.
3. Boden, A. (1992, May 18). Magazine innovations keep advertising interest. Marketing, 5.
4. Brooks, M.C. (1994). Sports marketing: Competitive business strategies for sports. Englewood Cliffs, NJ: Prentice-Hall.