Children's interest in TV advertisements and their TV viewing behaviour

Indian Journal of Marketing

Volumn 46, Issue 5, 2016, Pages 55-66

  Divakar, Radhamani ^a,b   Raju, Guntur Anjana ^a  

^a GOA UNIVERSITY   (India)

^b Government College of Arts Science and Commerce   (India)

Author keywords

Children; Rural; TV advertisements; TV viewing; Urban

Indexed keywords

EID: 84971012488     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: 10.17010/ijom/2016/v46/i5/92489     Document Type: Article

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