Understanding of TV ads amongst urban children

Indian Journal of Marketing

Volumn 42, Issue 3, 2012, Pages 51-60

  Ahluwalia, Amardeep Kaur ^a   Singh, Raghbir ^a  

^a GURU NANAK DEV UNIVERSITY   (India)

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[No Author keywords available]

Indexed keywords

EID: 84970969804     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (26)

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