Children and parents' interest in tv advertisements: Elucidating the persuasive intent of advertisements

Indian Journal of Marketing

Volumn 43, Issue 7, 2013, Pages 30-43

  Saraf, Vikas ^a   Jain, N C ^b   Singhai, Mahendra ^c  

^a Vidyasagar Institute of Management (VIM)   (India)

^b Raja Bhoj Govt College   (India)

^c Government Geetanjali PG Girls College   (India)

Author keywords

Children; Co viewing; Consumervalues; Interest; Parents; Restrict; Rural; TV advertisements; Urban

Indexed keywords

EID: 84880730680     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: 10.17010/ijom/2013/v43/i7/34016     Document Type: Article

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