When is a brand not a brand

Young Consumers

Volumn 3, Issue 3, 2002, Pages 13-18

  Weller, Dean C ^a  

^a NONE

Author keywords

Brands; Licensing

Indexed keywords

EID: 84993047496     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610210813493     Document Type: Review

References (0)