A typology of crowdfunding sponsors: Birds of a feather flock together?

Electronic Commerce Research and Applications

Volumn 16, Issue , 2016, Pages 43-54

  Ryu, Sunghan ^a   Kim, Young Gul ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Big five model; Co creation; Crowdfunding; Customer typology; E commerce; Motivation; Personality

Indexed keywords

COMMERCE; ELECTRONIC COMMERCE;

BIG FIVE; CO-CREATION; CROWDFUNDING; CUSTOMER TYPOLOGY; PERSONALITY;

MOTIVATION;

EID: 84966715959     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2016.01.006     Document Type: Article

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