Crowd-funding: Transforming customers into investors through innovative service platforms

Journal of Service Management

Volumn 22, Issue 4, 2011, Pages 443-470

  Ordanini, Andrea ^a   Miceli, Lucia ^a   Pizzetti, Marta ^a   Parasuraman, A ^b  

^a BOCCONI UNIVERSITY   (Italy)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

Crowd funding; Customer investors; Customers; Investments; Service innovation

Indexed keywords

EID: 80052638056     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231111155079     Document Type: Article

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