Avatar-based innovation: Consequences of the virtual co-creation experience

Computers in Human Behavior

Volumn 27, Issue 1, 2011, Pages 160-168

  Kohler, Thomas ^a   Fueller, Johann ^b   Stieger, Daniel ^c   Matzler, Kurt ^c  

^a HAWAII PACIFIC UNIVERSITY   (United States)

^b HYVE AG   (Germany)

^c INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

Author keywords

Co creation; Innovation; Virtual worlds

Indexed keywords

CO-CREATION; CONSUMER COMMUNITIES; INNOVATION INITIATIVES; NEW PRODUCT DEVELOPMENT; OPEN INNOVATION; QUANTITATIVE STUDY; SECOND LIFE; VIRTUAL WORLDS;

PRODUCT DEVELOPMENT; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

INTERACTIVE COMPUTER GRAPHICS;

EID: 78449302569     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.07.019     Document Type: Article

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