Status-Aspirational Pricing: The “Chivas Regal” Strategy in U.S. Higher Education, 2006–2012

Administrative Science Quarterly

Volumn 61, Issue 2, 2016, Pages 217-253

  Askin, Noah ^a   Bothner, Matthew S ^b  

^a INSEAD   (France)

^b EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

Author keywords

Chivas Regal effect; college rankings; decision making; performance feedback theory; pricing; signaling; status

Indexed keywords

EID: 84964834802     PISSN: 00018392     EISSN: 19303815     Source Type: Journal    
DOI: 10.1177/0001839216629671     Document Type: Article

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