Signaling quality: Dynamic price-advertising model

Journal of Optimization Theory and Applications

Volumn 143, Issue 3, 2009, Pages 479-496

  Fruchter, G E ^a  

^a BAR ILAN UNIVERSITY   (Israel)

Author keywords

Advertising; Marketing; Perceived quality; Price; Signaling quality

Indexed keywords

ELASTICITY; MARKETING; PROFITABILITY; SIGNALING;

ADVERTISING MODELS; ADVERTIZING; DYNAMIC PRICE; ELASTICITY OF DEMAND; MONETARY CONSTRAINTS; PERCEIVED QUALITY; PRICE; PROFIT MARGIN; QUALITY INDICATORS; SIGNALING QUALITY;

COSTS;

EID: 76149118767     PISSN: 00223239     EISSN: 15732878     Source Type: Journal    
DOI: 10.1007/s10957-009-9575-7     Document Type: Article

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