Travelers' use of social media: A clustering approach

Annals of Tourism Research

Volumn 59, Issue , 2016, Pages 1-15

  Amaro, Suzanne ^a   Duarte, Paulo ^b   Henriques, Carla ^a  

^a POLYTECHNIC INSTITUTE OF VISEU   (Portugal)

^b UNIVERSITY OF BEIRA INTERIOR   (Portugal)

Author keywords

Cluster analysis; Market segmentation; Online content creators; Online content users; Travel social media

Indexed keywords

CLUSTER ANALYSIS; INTERNET; MARKETING; MASS MEDIA; SEGMENTATION; SOCIAL NETWORK;

EID: 84963815381     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2016.03.007     Document Type: Article

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