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Volumn , Issue , 2016, Pages 73-85

Theoretical models of social media, marketing implications, and future research directions

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85073141665     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (48)

References (29)
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  • 3
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    • The end of theory: The data deluge makes the scientific method obsolete
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  • 4
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    • Psychological ownership theory: An exploratory application in the restaurant industry
    • Asatryan, V. and Oh, H. 2008. Psychological ownership theory: An exploratory application in the restaurant industry. Journal of Hospitality and Tourism Research, 32(3), 363
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    • Asatryan, V.1    Oh, H.2
  • 7
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    • Consumer decision making and prepurchase information search
    • edited by A. Pizam and Y. Masfeld. New York: The Haworth Hospitality Press
    • Crotts, J.C. 1999. Consumer decision making and prepurchase information search, in Consumer Behavior in Travel and Tourism, edited by A. Pizam and Y. Masfeld. New York: The Haworth Hospitality Press, 149-168
    • (1999) Consumer Behavior in Travel and Tourism , pp. 149-168
    • Crotts, J.C.1
  • 8
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    • The digitization of word of mouth: Promise and challenges of online feedback mechanisms
    • Dellarocas, C. 2003. The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407-1424
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    • Dellarocas, C.1
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    • (2010) Facebook Slapped with Class-Action Privacy Lawsuit
    • Gaudin, S.1
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    • Social behavior as exchange
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    • Johnson, S. 2009. How Twitter Will Change the Way We Live, Time [online, 5 June 2009]. Available at: http://www.time.com/time/printout/0,8816(1902604),00 [accessed: 5 November 2010]
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    • Parr, B. 2009. 10 Most Extraordinary Twitter Updates [online, 12 March]. Available at: http://mashable.com/2009/04/10/extraordinary-twitter-updates/ [accessed: 1 November 2010]
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    • External information search in marine recreational fishing
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    • Pierce, J., Kostova, T and Dirks, K. 2003. The state of psychological ownership: Integrating and extending a century of research. Review of General Psychology, 7(1), 84-107
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.