Relationship support activities, community commitment, and voluntary behaviour in online communities

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 4, 2004, Pages 431-449

  Kim, Jae Wook ^a   Choi, Jiho ^b   Han, Kyesook ^a  

^a Korea University   (South Korea)

^b Chonnam National University   (South Korea)

Author keywords

community commitment; online communities; online community voluntary behaviour; relationship support activities

Indexed keywords

EID: 84961557237     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.006333     Document Type: Article

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53. To stimulate active participation among online community members, we offered the following gifts to the winners of a lottery drawn after the completion of data collection: $500 worth of cosmetic products to the winner of the 1st prize; $250 worth of cosmetic products to two winners of the 2nd prize; $83 worth of cosmetic products to three winners of the 3rd prize; $75 worth of cosmetic products to four winners of the 4th prize; $25 worth of cosmetic products to five winners of the 5th prize; a cellular phone accessory to three hundred participants. The data collection ended in a week as the questionnaire was to be posted on the bulletin board of the chosen online community for that duration only.