A Mixed-Method Approach to Extracting the Value of Social Media Data

Production and Operations Management

Volumn 25, Issue 3, 2016, Pages 568-583

  Chan, Hing Kai ^a   Wang, Xiaojun ^b   Lacka, Ewelina ^c   Zhang, Min ^d  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b UNIVERSITY OF BRISTOL   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^d UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

analytics; business intelligence; mixed method; product innovation; social media

Indexed keywords

EID: 84960245175     PISSN: 10591478     EISSN: 19375956     Source Type: Journal    
DOI: 10.1111/poms.12390     Document Type: Article

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