'How could anyone have predicted that #AskJameis would go horribly wrong?' public relations, social media, and hashtag hijacking

Public Relations Review

Volumn 42, Issue 1, 2016, Pages 31-37

  Sanderson, Jimmy ^a   Barnes, Katie ^a   Williamson, Christine ^a   Kian, Edward T ^b  

^a CLEMSON UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Active audiences; Jameis Winston; Social media; Sport public relations; Twitter

Indexed keywords

EID: 84958119116     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2015.11.005     Document Type: Article

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