Online activists vs. Kraft foods: A case of social media hijacking

Public Relations Review

Volumn 41, Issue 1, 2014, Pages 103-108

  Veil, Shari R ^a   Reno, Jenna ^a   Freihaut, Rebecca ^a   Oldham, Jordan ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Activism; Crisis communication; Issue management; Social media

Indexed keywords

EID: 84955206039     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.11.017     Document Type: Article

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