Who is responsible for what? Examining strategic roles in social media management

Public Relations Review

Volumn 41, Issue 1, 2015, Pages 109-118

  Neill, Marlene S ^a   Moody, Mia ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

Issues management; Management; Metrics; Policies; Role theory; Social media

Indexed keywords

EID: 84954498668     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.10.014     Document Type: Article

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