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Determinants of successful sports advertisements: The effects of advertisement type, product type and sports model
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Yoon, S. J. & Choi, Y. G. (2005). Determinants of successful sports advertisements: The effects of advertisement type, product type and sports model. Journal of Brand Management, 12(3), 191-205.
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(2005)
Journal of Brand Management
, vol.12
, Issue.3
, pp. 191-205
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Yoon, S.J.1
Choi, Y.G.2
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