Reputations at risk: Engagement during social media crises

Public Relations Review

Volumn 41, Issue 1, 2015, Pages 97-102

  Ott, Larissa ^a,b   Theunissen, Petra ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b Erlkönig GmbH   (Germany)

Author keywords

Authenticity; Crisis communication; Emotion; Engagement; Social media

Indexed keywords

EID: 84954566397     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.10.015     Document Type: Article

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