Social media content and product co-creation: an emerging paradigm

Journal of Enterprise Information Management

Volumn 29, Issue 1, 2016, Pages 7-18

  Rathore, Ashish K ^a   Ilavarasan, P Vigneswara ^a   Dwivedi, Yogesh K ^b  

^a INDIAN INSTITUTE OF TECHNOLOGY DELHI   (India)

^b SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Co creation; Product development; Social media

Indexed keywords

EID: 84956708576     PISSN: 17410398     EISSN: None     Source Type: Journal    
DOI: 10.1108/JEIM-06-2015-0047     Document Type: Article

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