Marketing engineering: Models that connect with practice

International Series in Operations Research and Management Science

Volumn 121, Issue , 2008, Pages 527-559

  Lilien, Gary L ^a   Rangaswamy, Arvind ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955125544     PISSN: 08848289     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-78213-3_16     Document Type: Chapter

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