Modeled to bits: Decision models for the digital, networked economy

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 227-235

  Lilien, Gary L ^a   Rangaswamy, Arvind ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Decision models; Marketing modeling; Networked economy

Indexed keywords

EID: 0041758558     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00021-5     Document Type: Article

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