Models for the financial-performance effects of marketing

International Series in Operations Research and Management Science

Volumn 121, Issue , 2008, Pages 501-523

  Hanssens, Dominique M ^a   Dekimpe, Marnik G ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955091244     PISSN: 08848289     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-78213-3_15     Document Type: Chapter

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