Retail network performance evaluation: A DEA approach considering retailers' geomarketing

International Review of Retail, Distribution and Consumer Research

Volumn 18, Issue 2, 2008, Pages 235-253

  Vyt, Dany ^a  

^a UNIVERSITÉ DE RENNES 1   (France)

Author keywords

DEA; efficiency; geomarketing; performance; retailing

Indexed keywords

EID: 84954570484     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701868522     Document Type: Article

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