Geographic price discrimination as a retail strategy: Role of the geodemographic market profile

International Journal of Market Research

Volumn 46, Issue 4, 2004, Pages 443-464

  González Benito, Óscar ^a   González Benito, Javier ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11244283473     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530404600404     Document Type: Article

References (54)

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