The influence of market orientation on innovation strategies

Journal of Service Theory and Practice

Volumn 26, Issue 1, 2016, Pages 72-90

  Newman, Alexander ^a   Prajogo, Daniel ^a   Atherton, Andrew ^b  

^a MONASH UNIVERSITY   (Australia)

^b LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Family business; Innovation orientation; Market orientation

Indexed keywords

EID: 84952923334     PISSN: 20556225     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSTP-02-2015-0044     Document Type: Article

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