The sleeper framing effect: The influence of frame valence on immediate and retrospective judgments

Journal of Consumer Psychology

Volumn 26, Issue 1, 2016, Pages 53-65

  Isaac, Mathew S ^a   Poor, Morgan ^b  

^a SEATTLE UNIVERSITY   (United States)

^b UNIVERSITY OF SAN DIEGO   (United States)

Author keywords

Affect; Attribute framing; Cognition; Frame valence; Hedonic consumption; Retrospection

Indexed keywords

EID: 84952861867     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2015.05.002     Document Type: Article

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