Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Journal of Consumer Research

Volumn 30, Issue 3, 2003, Pages 311-325

  Janiszewski, Chris ^a   Silk, Tim ^a   Cooke, Alan D J ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642499470     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/378612     Document Type: Article

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